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Прогласени победниците на фестивалот White Square 2025

17/06/2025
in Во фокусот, Маркетинг & Адвертајзинг, Најнови вести
Сподели на FacebookТвитниСподели на LinkedIn

Меѓународниот фестивал на креативноста White Square ги објави победниците за 2025 година!

Фестивалот високо ги цени креативните идеи и луѓе во индустријата, ги споделува принципите на општествено одговорен маркетинг, мир и универзални човечки вредности, ги демонстрира најдобрите идеи реализирани од агенции и брендови, вклучувајќи идеи што придонесуваат за развој на индустријата и го менуваат светот на подобро.

р е к л а м а

Во натпреварувачката програма на фестивалот учествуваа 1210 креативни проекти од 38 земји од Европа, Северна и Латинска Америка, Блискиот Исток, Северна Африка, Азија, Кина и други. Апликациите беа оценувани од шест жири-комисии, составени од меѓународно признати професионалци во областа на креативноста и комуникациите, добитници на бројни награди, како и искусни жирирачи на престижни меѓународни фестивали во областа на креативноста и пазарната ефикасност низ целиот свет. Главната Grand Prix награда на фестивалот ја додели Големото жири, составено од претседателите на сите жири-комисии. Оваа година, за прв пат се избираат и „Најдобри на натпреварот“. Главните критериуми за оценување на пријавените проекти се креативната идеја и нејзината имплементација. Во категориите за пазарна ефикасност, еден од клучните критериуми е ефикасноста на креативните решенија.

Жирирањето на фестивалот ги исполнува највисоките меѓународни стандарди на комуникациската индустрија, со високо поставени критериуми во селекцијата на апликациите, додека високото ниво на конкуренција и ограничениот број на победници ги прават наградите на Фестивалот уште повредни и пожелни за учесниците.

Жирито и организацискиот одбор на фестивалот им честитаат на победниците и се надеваат дека идеите наградени на фестивалот White Square 2025 ќе станат извор на инспирација за развој и иновации во креативната индустрија!

Во продолжение следува целосниот список на наградени кампањи по категории:

 GRAND PRIX

entry Hotel La Argentina, agency Mercado Mccann, Argentina

BEST OF CREATIVE CONTEST

entry Hotel La Argentina, agency Mercado Mccann, Argentina

BEST OF BRANDING CONTEST

entry Visible bag, agency Synthesis agency, Uzbekistan

BEST OF MARKETING SERVICES CONTEST

entry Hotel La Argentina, agency Mercado Mccann, Argentina

BEST OF MEDIA CONTEST

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

BEST OF DIGITAL CONTEST

entry Name This Oreo, agency VML New York, USA

BEST OF CRAFT CONTEST

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

BEST OF MASS MEDIA CONTEST

entry Peru meets their champion, agency Tribeca Media, Peru

THE AGENCY OF THE FESTIVAL

Voskhod, Russia

CREATIVE

FILM

SPECIAL PRIZE FROM CREATIVE JURY

entry Uncle KFC’s Rice Bowl, agency Wolf Bkk, Thailand

F1 TV / Screens

Silver

entry Tecate Eagle, agency LePub Mexico

entry Live a life!, agency Voskhod, Russia

Bronze

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA

Short-list

entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia

F2 Online

Gold

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

entry Uncle KFC’s Rice Bowl, agency Wolf Bkk, Thailand

Silver

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Bronze

entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia

entry FUEL HATERS, agency Yell Bangkok, Thailand

Short-list

entry Make us better, agency Voskhod, Russia

F4 Pre-rolls

Gold

entry It Must Be Sting, agency Leo Thailand

Bronze

entry Diabetes hijacks ads, agency SEED, Kazakhstan

PRINT

P1 Print

Bronze

entry Typhoon, agency Hakuhodo International Indonesia

entry Explore Your Breast, agency Mood, Peru

P2 Publications

Gold

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

RADIO & AUDIO

R1 Radio & Streaming

Bronze

entry The voice of the city, agency Ruport, Russia

entry Tochka. Business sounds, agency Voskhod, Russia

OUTDOOR

O1 Billboards

Gold

entry Extra Finger Lickin’ Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

O2 Posters

Gold

entry Flooded Room, agency VML Thailand

O3 Digital screens

Silver

entry Solar boards, agency BBDO, Russia

Bronze

entry Playable Billboard, agency Grey Dubai & New York, UAE

O4 Ambient

Gold

entry The Chola Speaks, agency Brandy, Costa rica

Silver

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

Bronze

entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

entry Visible bag, Synthesis agency, Uzbekistan

Short-list

entry Emergency SIM, agency GForce Grey, Kazakhstan

O5 Transit

Short-list

entry Passage of the Dead, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

O6 Live Advertising & Events

Silver

entry Nonna Spies, agency Ogilvy Italy

INTEGRATED

K1 Omni-channel Campaign

Bronze

entry Diabetes hijacks ads, agency SEED, Kazakhstan

Short-list

entry Perfect timing, agency Republic Group, Hungary

K2 Digital Campaign

Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

K3 Social & Influencer Campaign

Bronze

entry Hardcore not ded, agency Aida Pioneer, Belarus

entry Reversed Roles, agency PIMO Lebanon

Short-list

entry Serious relationships with Turkish TV series on IVI, agency Friends, Russia

K5 Brand Loyalty Campaign

Short-list

entry From Kazakhstanis to Kazakhstanis, agency Mega Media in affiliation with Ogilvy, Kazakhstan

K6 Breakthrough on a Budget 

Silver

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

K7 Selfpromo

Bronze

entry Cider Depressider, agency GREAT, Russia

entry PLATES WITH CHARACTER, agency Shuka Design, Russia

K8 Creative Strategy

Silver

entry Diabetes hijacks ads, agency SEED, Kazakhstan

K9 Collaboration of Brands

Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

Bronze

entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

Silver

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Bronze

entry Hardcore not ded, agency Aida Pioneer, Belarus

entry FUEL HATERS, agency Yell Bangkok, Thailand

N2 Audio branded content

Bronze

entry Tochka. Business sounds, agency Voskhod, Russia

N3 Interactive branded content

Silver

entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

N4 Branded events

Gold

entry Mountennis, agency GForce Grey, Kazakhstan

Short-list

entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria

N5 Brand experience

Gold

entry TaoTao’s Story, agency Heaven&Hell Shanghai, China

Bronze

entry The Advanced Protector, agency &play, Bulgaria

entry The Lightchanger, agency BBDO, Russia

N7 Non-profit / charity

Bronze

entry Make Every Run Able, agency Yell Bangkok, Thailand

CREATIVE USE OF MEDIA

U1 TV & Other screens

Bronze

entry THE EXPERTS, agency Micidial, Italy

U2 Audio Platforms

Gold

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

U3 Print/Outdoor

Silver

entry Solar boards, agency BBDO, Russia

U4 Ambient Media

Silver

entry Visible bag, Synthesis agency, Uzbekistan

Bronze

entry Peru meets their champion, agency Tribeca Media, Peru

U5 Events

Gold

entry Mountennis, agency GForce Grey, Kazakhstan

U7 Social Platforms

Silver

entry Live Again, agency TOPic & Loong, China

U8 Use of Channel Integration

Bronze

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

U9 Non-profit/charity

Gold

entry UNICEF Unlockers, agency SHIFT, Slovenia

Silver

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

FILM.SECTORS

FS1 Food & Drink

Short-list

entry THE ORIGINAL, agency PHENOMENA, Lebanon

FS2 Other FMCG

Silver

entry Sabina Braless, agency SOUR Bangkok, Thailand

FS3 Consumer Durables

Gold

entry Gambol – Dare to Step, agency YDM Thailand

Bronze

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

FS4 Automotive

Silver

entry Naughty List, agency Conill Saatchi&Saatchi, USA

FS7 Consumer Service & B2B

Silver

entry Minimizing Your Frustration, agency BBDO Bangkok, Thailand

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

FS9 Real estate services and development

Bronze

entry Brusnika Developer. New Year Eve in a new flat, agency Voskhod, Russia

entry Live a life!, agency Voskhod, Russia

FS10 Media / Entertainment

Gold

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

FS11 Film for non-profit / charity

Bronze

entry Do you think it is normal to destroy what’s yours?, agency Binder, Brazil

entry The Lifeless Planet, agency Zebra Hero, Russia

PRINT.SECTORS

PS2 Other FMCG

Silver

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

PS11 Print for non-profit / charity

Short-list

entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India

OUTDOOR.SECTORS

OS1 Food & Drink

Silver

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

OS6 Retail, e-commerce

Silver

entry Visible bag, Synthesis agency, Uzbekistan

OS9 Real estate services and development

Silver

entry Solar boards, agency BBDO, Russia

OS11 Outdoor for non-profit / charity

Gold

entry UNICEF Unlockers, agency SHIFT, Slovenia

Short-list

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

BRANDING

B1 Creation of New Brand Identity

Gold

entry Baked from flour and dreams, agency ENDY, Russia

entry Utopia Orchestra, agency ESH Gruppa, Russia

Silver

entry Victoria de Rocco, agency Dotorg branding & digital, Russia

entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia

Bronze

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

entry NEW TASHKENT, Synthesis Agency, Uzbekistan

Short-list

entry Identity for Saratovskaya confectionery factory, agency Voskhod, Russia

B2 Rebrand / Refresh of an Еxisting Brand

Silver

entry Pushkin museum, agency Suprematika, Russia

entry Stone Age 2.0, agency TDI Group, Russia

Bronze

entry Silver mercury, agency Terminal Design Branding Agency, Russia

Short-list

entry the SAG level, agency Depot branding agency, Russia

B3 Promotional Printed Materials

Gold

entry Visible bag, Synthesis agency, Uzbekistan

Silver

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

B4 Promotional Item Design

Gold

entry Buscape, agency YDM Thailand

Bronze

entry Typeface pairing, agency lovemedo, Russia

entry Fortune cookie bag, agency OTVETDESIGN, Russia

Short-list

entry Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist., agency Like Group, Russia

B6 Design-driven Effectiveness

Gold

entry the SAG level, agency Depot branding agency, Russia

Silver

entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

B7 Design Craft

Gold

entry Baked from flour and dreams, agency ENDY, Russia

entry Utopia Orchestra, agency ESH Gruppa, Russia

Bronze

entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia

entry Pechorin, agency Terminal Design Branding Agency, Russia

PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus

Silver

entry Conilon Challenge. A limited set of drip coffee., agency Ohmybrand, Russia

Bronze

entry CartOfFun – surrealistic potato chips, agency Depot branding agency, Russia

entry Legends of the Polar Circle, agency ENDY, Russia

X2 Packaging of non-food products

Short-list

entry Mad One, agency Repina branding, Russia

PRODUCT DESIGN

PD2 Lifestyle, Fashion, Leisure, Sports

Bronze

entry Alfa fashion, agency Alfa agency, Belarus

entry Trudies, agency OTVETDESIGN, Russia

Short-list

entry Solar Circle, agency OTVETDESIGN, Russia

PD3 Gadgets, Computer Equipment

Bronze

entry VOICA: Inclusive design you can feel, agency JetStyle, Russia

BRAND ENVIRONMENT DESIGN

BD1 Retail

Silver

entry the SAG level, agency Depot branding agency, Russia

Short-list

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

BD2 Points of Sale, Comsumer Touchpoints

Silver

entry Visible bag, Synthesis agency, Uzbekistan

BD3 In-store Design

Short-list

entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

MARKETING EFFECTIVENESS

MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

Gold

entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan

Bronze

entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

E2 Long-term Creative Effectiveness

Short-list

entry Hvatamba — a sale on Avito, company Avito, Russia

E3 Brand Launch/re-launch Campaign

Bronze

entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan

E4 Breakthrough on a Budget

Silver

entry Cheers, Deivid, agency LePub Mexico

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

MARKETING SERVICES

BRAND EXPERIENCE & ACTIVATION

SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY

entry The Street of Life, agency Noble Graphics, Bulgaria

A1 Channel / Medium

Silver

entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

entry Live Again, agency TOPic & Loong, China

A2 Brand Experience

Silver

entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

Bronze

entry The Advanced Protector, agency &play, Bulgaria

entry Grab The Missing, agency YDM Thailand

A3 Technology & Touchpoints

Bronze

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

A4 Consumer Engagement

Bronze

entry Wishables, agency BBDO, Russia

Short-list

entry beeline’s Esports Tournament “LOVE CUP”, agency RoRe Group, Russia

A5 Strategy

Silver

entry From mother-in-law to daughter-in-law, with love, agency GForce Grey, Kazakhstan

A6 Campaign

Bronze

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

Short-list

entry Promo campaign “Dixy Dino”, agency OXYGEN, Russia

A8 Retail Promotions & Competitions

Short-list

entry Promo campaign “Dixy Dino”, agency OXYGEN, Russia

A10 Breakthrough on a Budget

Bronze

entry Peru meets their champion, agency Tribeca Media, Peru

A11 Non-profit / charity

Silver

entry The Street of Life, agency Noble Graphics, Bulgaria

PR

C1 PR Practices & Technics

Bronze

entry Explore Your Breast, agency Mood, Peru

C2 Digital & Social

Silver

entry Trigger Mug, agency Webedia KSA, Saudi Arabia

Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

entry FRANCESCA CACCINI, agency TANGITY SPAIN

C3 Influencer

Short-list

entry Bill Kill, agency Human, Bulgaria

C4 Use of Events & Stunts

Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

Bronze

entry Mountennis, agency GForce Grey, Kazakhstan

C5 Data & Strategy (moved from A3)

Silver

entry Scammer Pages, agency VML Thailand

C8 Sponsorship & Brand Partnership

Bronze

entry Peru meets their champion, agency Tribeca Media, Peru

C9 Real-time Response

Gold

entry Flooded Room, agency VML Thailand

C12 Non-profit / charity

Bronze

entry The Suicide Note That Saved Lives., agency Maitri Advertising Works Pvt. Ltd, India

Short-list

entry Football field of opportunities, agency SEED, Kazakhstan

DIRECT

H1 Channels

Bronze

entry The Advanced Protector, agency &play, Bulgaria

entry The Lightchanger, agency BBDO, Russia

H3 Digital & Social

Silver

entry AI or Real?, agency Next DC, Bulgaria

Bronze

entry School of Survival, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

H5 Campaign

Bronze

entry The Meaning of Benz, agency BBDO Bangkok, Thailand

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

H6 Breakthrough on a Budget

Bronze

entry The Lightchanger, agency BBDO, Russia

entry Prevention Unboxer, agency Inbrax, Chile

Short-list

entry Wishables, agency BBDO Moscow, Russia

H7 Non-profit / charity

Bronze

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry UNICEF Unlockers, agency SHIFT, Slovenia

CAMPAIGNS: SECTORS

CS1 Food & Drink

Gold

entry Extra Finger Lickin’ Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

CS4 Automotive

Short-list

entry Explore Your Breast, agency Mood, Peru

CS7 Consumer Service & B2B

Short-list

entry Bill Kill, agency Human, Bulgaria

CS9 Real estate services and development

Bronze

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

CS10 Media / Entertainment

Gold

entry Hotel La Argentina, agency Mercado Mccann, Argentina

INNOVATIONS

I1 Innovations

Silver

entry Motorola Deep Connect, agency Dentsu Creative India

Bronze

entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

CREATIVITY DRIVEN TRANSFORMATION

CT1 Product Innovation

Bronze

entry Manamá: The first sand brand with a soul., agency Enredo Brand Innovation, Brazil

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

CT2 Business Transformation

Bronze

entry Rajadamnern Immersive Muay Thai Experience, agency Brilliant & Million, Thailand

CT3 Customer Experience

Bronze

entry Alfa kassa with voice control, agency Alfa agency, Belarus

MEDIA

CHANNELS

V3 Print / Outdoor

Silver

entry Extra Finger Lickin’ Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

Bronze

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

V4 Ambient Media

Silver

entry Emergency SIM, agency GForce Grey, Kazakhstan

Bronze

entry Visible bag, Synthesis agency, Uzbekistan

Short-list

entry Peru meets their champion, agency Tribeca Media, Peru

V5 Events

Gold

entry Mountennis, agency GForce Grey, Kazakhstan

Bronze

entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria

V6 Digital Platforms

Silver

entry Live Again, agency TOPic & Loong, China

V8 Social Platforms & Influencers

Silver

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

V10 Branded content

Short-list

entry Soyuzmultfilm’s Branding Multiverse in Roblox, agency VOVA family, part of JAMI LUP, Russia

V11 Non-profit / charity

Gold

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

entry Daily Hate, agency We Are Social, Spain

Bronze

entry Football field of opportunities, agency SEED, Kazakhstan

EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Gold

entry Diabetes hijacks ads, agency SEED, Kazakhstan

Silver

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

W2 Excellence in Media Planning

Silver

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

entry The circle of baby goods driven by Huggies and Avito, agency Mediaminded, CONTENT+, Avito, Russia

MEDIA CAMPAIGN

M1 Integrated Campaign

Bronze

entry Avito Jobs: Your Life Experience Counts Too, company Avito Jobs, Russia

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

Short-list

entry Garage of Our Time, agency Showrunners, Russia

M2 Low Budget Campaign

Gold

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

Short-list

entry Cheerful kvass, agency Salmon, Belarus

M4 Non-profit / charity

Silver

entry The Street of Life, agency Noble Graphics, Bulgaria

Bronze

entry Invisible Child, agency LOGA BIGA, Belarus

DIGITAL

DIGITAL

D1 Websites

Short-list

entry The Foreign Crossword, agency Next DC, Bulgaria

D2 Interactive projects

Short-list

entry Come to the trees!, agency Yandex, Russia

D3 Pre-rolls

Short-list

entry Diabetes hijacks ads, agency SEED, Kazakhstan

D5 Digital Campaign

Silver

entry AI or Real?, agency Next DC, Bulgaria

Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

D6 Native Advertising

Bronze

entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

D8 Use of Artificial Intelligence

Silver

entry Flooded Room, agency VML Thailand

D9 From Online to Offline Projects

Bronze

entry FRANCESCA CACCINI, agency TANGITY SPAIN

entry Brusnika Developer. Because we are neighbors, agency Voskhod, Russia

D12 Non-profit / charity

Silver

entry Drop the Toy, agency TrendFox, What if Semin?, Russia

Bronze

entry A planet unfit for life., agency Realweb, DIDENOK TEAM, ZEBRA HERO, Russia

MOBILE

G2 Apps

Bronze

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

G5 Activation by location / Voice activation

Gold

entry Name This Oreo, agency VML New York, USA

Silver

entry Grab The Missing, agency YDM Thailand, Thailand

Bronze

entry Live Again, agency TOPic & Loong, China

SOCIAL & INFLUENCER

SI1 Social Campaigns

Bronze

entry The Lost Сomment, agency SEED, Kazakhstan

entry LIKEA, agency Memac Ogilvy, Saudi Arabia (moved from SI2)

SI2 Co-creation & Users Generated Content

Bronze

entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

SI3 Real-time Response

Silver

entry Cheers, Deivid, agency LePub Mexico

SI4 Influencer Campaign

Short-list

entry The Greatness Gateway Grip, agency Brilliant & Million, Thailand

SI7 Non-profit/Charity

Bronze 

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

CREATIVE DATA

T1 Data-enhanced Creativity

Silver

entry KNOCK TURN, agency Dentsu East Japan

T3 Data storytelling

Silver

entry Scammer Pages, agency VML Thailand

T5 Social Data & Insight

Bronze

entry Not scary bloody stories., agency FCB Almaty, Kazakhstan

CRAFT

FILM CRAFT

J1 Direction

Gold

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

Bronze

entry Naughty List, agency Conill Saatchi&Saatchi, USA

entry TATE – Symphony of Hospitality, agency The Clients, Russia

entry Tochka. Change your work, agency Voskhod, Russia

Short-list

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J2 Script

Silver

entry Do you think it is normal to destroy what’s yours?, agency Binder, Brazil

Bronze

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

Short-list

entry Tochka. Change your work, agency Voskhod, Russia

J3 Art Direction

Gold

entry Tochka. Change your work, agency Voskhod, Russia

Silver

entry Imperfect manifesto, agency SEED, Kazakhstan

Bronze

entry THE HUNGRY LLAMA, agency LEAGAS DELANEY ITALIA

entry Ours, like we all are, agency RoRe Group, Russia

Short-list

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J4 Cinematography

Silver

entry Tochka. Change your work, agency Voskhod, Russia

Bronze

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

Short-list

entry Movement Inspires Ideas, agency BBDO, Russia

entry Speak about fish, agency Friends, Russia

J5 Editing

Silver

entry Great works of art, company Friday! TV Channel, Russia

Bronze

entry Imperfect manifesto, agency SEED, Kazakhstan

entry Make us better, agency Voskhod, Russia

J6 Use of Music & Sound Design

Silver

entry Ours, like we all are, agency RoRe Group, Russia

entry TATE – Symphony of Hospitality, agency The Clients, Russia

Short-list

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

J7 Animation

Silver

entry The Lifeless Planet, agency Zebra Hero, Russia

Bronze

entry Privet from Mars! Birchpunk in Tanks Blitz, agency LestaGames Line, part of Lesta Games group of companies., Russia

J8 Visual effects

Gold

entry Tecate Eagle, agency LePub Mexico

Silver

entry Tochka. Change your work, agency Voskhod, Russia

Bronze

entry New Year: The Snowman’s Adventure, agency SberMarketing, Russia

PRINT & OUTDOOR CRAFT

Y1 Typography

Silver

entry Stone Age 2.0, agency TDI Group, Russia

Y2 Art Direction

Silver

entry Ornate window trims for Vkusno – i tochka, agency RoRe Group, Russia

Bronze

entry Stone Age 2.0, agency TDI Group, Russia

Y3 Illustration

Bronze

entry Stone Age 2.0, agency TDI Group, Russia

Y4 Photography

Bronze

entry Ask Search with Neuro, agency soup team, Russia

EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio

Gold

entry The Ordinary Life Hearing Test, agency CJ Worx, Thailand

Short-list

entry The DoggoSongs by Alice, agency Yandex Creative Studio 7.47, Russia

MASS MEDIA CONTEST

COMMUNICATION

L1 Film

Silver

entry The Boy & The Octopus, agency adam&eveDDB, United Kingdom

entry Laundry Feelings, agency Cheil Worldwide Kazakhstan

Bronze

entry Sabina Braless, agency SOUR Bangkok, Thailand

L2 Print&Outdoor

Gold

entry Flooded Room, agency VML Thailand

Silver

entry Extra Finger Lickin’ Good, agency Havas Malaysia / Havas Play & Havas Media Singapore, Malaysia

Bronze

entry The Noise Reducing Wind Chime, agency IDEOT, South Korea

L3 Radio&Audio

Bronze

entry Turning a campaign into a youth movement, agency emg, Russia

L4 Branded Content

Gold

entry Bill Kill, agency Human, Bulgaria

Silver

entry The Lightchanger, agency BBDO, Russia

Bronze

entry Red dragon’s power., agency FCB Almaty, Kazakhstan

entry Peculiarities of the National Off-Roading, agency Panda Digital, Russia

L5 Use of Humor in Advertising

Gold

entry Sabina Braless, agency SOUR Bangkok, Thailand

Silver

entry Gambol – Dare to Step, agency YDM Thailan

L6 Communication Design

Gold

entry Mūl Secrets – Deep Rooted Wellness, agency Yellow, India

Silver

entry Shinagawa: reshaping the future of refractories, agency Enredo Brand Innovation, Brazil

Bronze

entry ‘Enjoy Your Discoveries’ Calendar, agency LOGA BIGA, Belarus

entry Kineshma Kupecheskaya, agency Dotorg branding & digital, Russia

L7 Packaging Design

Gold

entry Bottle development and packaging design for premium Kazakhstani vodka Kerbez, agency PG, Belarus

Silver

entry Powerful Numbers, agency Brama Branding, Belarus

DIGITAL & MOBILE

MD2 Mobile Tools

Silver

entry Scammer Pages, agency VML Thailand

MD3 Digital & Mobile Campaign

Silver

entry Anti-Stress Smile, agency SERVICEPLAN, Russia

MD4 Social & Influencer Campaign

Gold

entry Influencer and social media support as part of the Avito x Naked Heart Foundation collaboration: Rain Man., company Avito, Russia

Silver

entry PROSTOR Sounds of creativity, agency Park Production / reev Moscou, Russia

entry Professions lab, agency Re-ev Moscou / Blacklight, Russia

Bronze

entry Hardcore not ded, agency Aida Pioneer, Belarus

entry Reversed Roles, agency PIMO Lebanon

Short-list

entry SKY Tok, agency Tandem Network, Kenya

REACH

MA1 Brand Experience & Activation

Silver

entry Live Again, agency TOPic & Loong, China

Bronze

entry From shame to stage: Standing up for women’s health, agency Much Better, Bulgaria

entry Nowruz. The holidays start with a ride, agency Yandex Magic Camp, Russia

MA2 PR

Gold

entry Peru meets their champion, agency Tribeca Media, Peru

Silver

entry Hotel La Argentina, agency Mercado Mccann, Argentina

MA3 Direct

Gold

entry When the dream comes true, agency Alfa agency, Belarus

Silver

entry LIKEA, agency Memac Ogilvy, Saudi Arabia

Bronze

entry Wishables, agency BBDO, Russia

MA4 Use of Media

Short-list

entry Digital transformation: how FSK changed the rules of the game for TV, agency Proximity Media (Media Direction Group), Russia

INTEGRATED CAMPAIGNS

MK1 Omni-channel Campaign

Gold

entry Make us better, agency Voskhod, Russia

Bronze

entry “It all starts with L” Advertising Campaign, agency Original People, Belarus

MK2 Brand Launch / Re-launch Campaign

Gold

entry Rebranding by Other Rules: From Tele2 to T2, agency McCann Moscow, Russia

Silver

entry Yandex Go Rebranding: From Taxi to Super App, agency Yandex Magic Camp, Russia

MK3 Brand Loyalty Campaign

Silver

entry 10 Years: Rakhmet from the CEO, company inDrive, agency Ogilvy (creative agency), Kazakhstan

Bronze

entry Pattern like a russian, agency RoRe Group, Russia

MK4 Breakthrough on a Budget

Bronze

entry Cheerful kvass, agency Salmon, Belarus

entry Hip Hop World Championship 2024, agency People Media MKD, Macedonia

MK5 Selfpromo

Silver

entry New Year’s congratulatory dictation from RoRe Group, agency RoRe Group, Russia

MK6 Creative Strategy

Silver

entry JUST LIKE YOU, agency CONTRAPUNTO / BBDO CA, Kazakhstan

MK7 Collaboration of Brands

Bronze

entry Pyaterochka & Atomic Heart collaboration, agency Teammate, Russia

CHANGE FOR GOOD. BRANDS

SPECIAL PRIZE FROM MASS MEDIA JURY

entry  RED DAY OFF, agency TUTKOVBUDKOV, Russia

S1 Health & Safety

Gold

entry RED DAY OFF, agency TUTKOVBUDKOV, Russia

Silver

entry Invisible Child, agency LOGA BIGA, Belarus

Bronze

entry The premiere of “SPIKING”, agency Mega Media in affiliation with Ogilvy, Kazakhstan

entry Explore Your Breast, agency Mood, Peru

Short-list

entry Visible bag, Synthesis agency, Uzbekistan

S2 Environment

Silver

entry Let’s trade notebooks, agency Alfa agency, Belarus

Bronze

entry Lay’s Eco Project “Pack for pumping”, agency OJ Group, Belarus

S3 Gender Equality

Gold

entry Harpic Loocator #BeFreeToPee, agency tgthr., India

Silver

entry Reversed Roles, agency PIMO Lebanon

S4 Social Projects

Gold

entry PICALENGUAS, agency WEBER SHANDWICK MEXICO /McCANN MEXICO

Silver

entry No matter how they say, agency Friends, Russia

Bronze

entry Buscape, agency YDM Thailand

S5 Prosperity

Silver

entry FRANCESCA CACCINI, agency TANGITY SPAIN

S6 Other Projects

Bronze

entry GUN, Manizha & Voskhod for Peace, agency Voskhod, Russia

CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT

SN1 Health & Safety

Silver

entry The Seasoning of Change, agency Dentsu Creative Thailand / Dentsu One Bangkok, Thailand

entry The Street of Life, agency Noble Graphics, Bulgaria

SN4 Social Projects

Silver

entry UNICEF Unlockers, agency SHIFT, Slovenia

Bronze

entry Do you think it is normal to destroy what’s yours?, agency Binder, Brazil

SN5 Prosperity

Gold

entry Football field of opportunities, agency SEED, Kazakhstan

SN6 Other Projects

Gold

entry Black Pet Friday, agency DDB Romania, Romania

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