Неодамна Пепси го претстави својот нов слоган во пресрет на 54-издание на највредниот од рекламен аспект спортски настан во годината Супер Боул. Низ годините, Пепси повеќепати го има менувано својот слоган во согласност со комуникациската стратегија која била актуелна или заради некаков специфичен контекст.
Во продолжение погледнете ги слоганите на овај познат бренд во изминатите 80 години:
1939–1950: “Twice as Much for a Nickel”
1950: “More Bounce to the Ounce”
1950–1957: “Any Weather is Pepsi Weather”
1957–1958: “Say Pepsi, Please”
1961–1964: “Now It’s Pepsi for Those Who Think Young”
1964–1967: “Come Alive, You’re in the Pepsi Generation”
1967–1969: “(Taste that beats the others cold) Pepsi Pours It On”.
1969–1975: “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give”
1977–1980: “Join the Pepsi People (Feeling Free)”
1980–1981: “Catch That Pepsi Spirit”
1981–1983: “Pepsi’s got your taste for life”
1983–1984: “Pepsi Now! Take the Challenge!”
1984–1988 and 1990-1991: “Pepsi. The Choice of a New Generation”
1989: “Pepsi. A Generation Ahead”
1991–1992: “Gotta Have It”/”Chill Out”
1992: “The Choice Is Yours”
1992–1993: “Be Young, Have Fun, Drink Pepsi”
1993–1994: “Right Now”
1994–1995: “Double Dutch Bus”
1995: “Nothing Else is a Pepsi”
1995–1996: “Drink Pepsi. Get Stuff”
1996: “Change The Script”
1997–1998: “Generation Next”
1998–1999: “It’s the cola” (100th anniversary commercial)
1999–2000: “For Those Who Think Young”/”The Joy of Pepsi-Cola”
2003: “Its the Cola”/”Dare for More”
2006–2007: “Why You Doggin’ Me”/”Taste the one that’s forever young”
2007–2008: “More Happy”/”Taste the one that’s forever young”
2008: “Pepsi is #1”
2008–2009: “Something For Everyone”
2009: “Refresh Everything”/”Every Generation Refreshes the World”
2010: “Every Pepsi Refreshes The World”
2011: “Summer Time is Pepsi Time”; “Born in the Carolinas”
2012: “Where there’s Pepsi, there’s music” – used for the 2012 Super Bowl commercial; “Live For Now”; “Change The Game”; “The Best Drink Created Worldwide”
2015: “Out of the Blue“ / “The Joy of Pepsi-Cola“
2018: “For the love of it“
2019: “Live for now“
2020: “That’s what i like“
